A Case Study
COPY by ROSE
WEB DESIGN + BRANDING + LOGO
DETAILS
Client: Copy by Rose, owned and operated by Rose
Project Scope: Branding, logo design, and website creation
Project time: 1 week
BACKGROUND
Rose, a copywriter with a love for travel and storytelling, needed a brand and website that reflected her approachable personality and impressive journey of learning four languages through cultural immersion. She envisioned a minimal, earthy design in olive green, wine red, and yellow to mirror her grounded, adventurous style.
THE PROJECT
The Branding
To create a brand that felt true to Rose, I used her favorite earthy colors for a warm, grounded palette, reflecting her personality and love of travel. Minimalist fonts and simple design elements kept the look clean yet memorable, inviting clients to connect with her story and values.
The Logo Design
For her logo, I highlighted her focus on copywriting with a typewriter as the main symbol, complemented by a paper airplane representing her love for adventure. The final logo offered both horizontal and vertical variations in her signature colors, keeping it flexible and cohesive across her brand.
The Website
We then developed a simple, intuitive website to serve as Rose’s portfolio, designed to encourage discovery calls. With pages for Home, About, Portfolio, and Contact, the layout emphasized easy navigation, a clear call to action, and user-friendly design that reflects Rose’s welcoming style.
THE COMPLETION
Once all the pieces came together, Rose gave the final approval, and her brand-new portfolio website was launched. She now has a cohesive brand identity that perfectly reflects who she is and what she does, and I couldn’t be more excited for her journey ahead. I look forward to future collaborations!
Let's Chat
I’d love to hear from you! Whether you have an idea for a custom project or need more information about my services, feel free to reach out. Let’s start creating something special together.