Founded in 1901, Kensington Animal Rescue has been a longstanding advocate for cats and dogs in need, with a no-kill policy and over three million rescues. Supported by a loyal community of mature animal lovers, Kensington sought a refreshed online presence to inspire donations and build lasting connections with supporters.
THE PROJECT
The Details
Kensington wanted an About Page and Newsletter Pop-Up for their website to tell their story with warmth and authenticity, encouraging visitors to engage and support the mission.
About Us Page
The new About Page highlights Kensington’s legacy with a warm, inviting design that reflects their compassionate mission. Clean layouts and neutral tones keep the focus on their story and values, while a friendly call-to-action encourages visitors to support their cause.
Newsletter Pop Up
Designed to complement the website’s tone, the pop-up gently invites visitors to join Kensington’s community. Its calm design and simple message create a welcoming entry point for ongoing engagement.
THE COMPLETION
This project for Kensington Animal Rescue gave them a compassionate online presence, allowing visitors to connect through storytelling and encouraging support. The new design sets them apart as a trusted animal rescue, fostering a loyal community and inspiring donations.
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