A Case Study

Pure Impact Boxing Gym

GRAPHIC DESIGN

DETAILS

Client: Pure Impact Boxing Gym (spec)

Project Scope: Graphic Design – 2 Sided Postcard + Logo

Project time: 1 week

Pure Impact Boxing Gym Graphic

BACKGROUND

Pure Impact Boxing Gym is a high-energy fitness center in downtown Denver, designed for active adults between the ages of 22 and 38 who are looking to optimize their workouts. This audience values efficiency, quality, and flexibility in their fitness routines, and Pure Impact offers exactly that, with extended hours from 5 AM to 11 PM daily and a variety of training options. With a focus on attracting new customers, Pure Impact sought a promotional campaign that would encourage locals to visit the gym, redeem a free three-day pass, and ultimately sign up for membership. The tone needed to be urgent, exciting, and promotional, appealing to the target demographic’s active lifestyle and fitness goals.

THE PROJECT

The Details

The project’s main objective was to create a compelling and visually dynamic campaign for Pure Impact Boxing Gym, which would drive potential members to visit the gym, experience the facilities with a free three-day pass, and ultimately join as paying members. The centerpiece of the campaign was a two-sided, full-color postcard that would be distributed as direct mail to attract the attention of fitness-conscious adults in the Denver area.

For this project, I worked closely with a talented copywriter to ensure that the messaging would resonate with Pure Impact’s target audience. Together, we carefully crafted a message that highlighted the gym’s key benefits—efficiency, intensity, and flexibility—while maintaining a tone that felt both inviting and motivating. This collaboration allowed us to combine strong visuals with concise, impactful language to create a campaign that captured Pure Impact’s unique appeal.

The Logo

To further elevate Pure Impact’s brand, I illustrated and developed a logo that communicates the gym’s identity at a glance. The logo features a bold boxing ring at its center, symbolizing Pure Impact’s focus on boxing-based training, with a pair of hanging gloves that add an authentic touch. The circular design and use of strong blue and gray colors give it the feel of a classic sports emblem—reliable, professional, and visually strong. Although this logo was ultimately not selected for ongoing use, it served as a valuable exploration of the gym’s brand identity and was well-aligned with the project’s goals.

The 2-Sided Postcard

The postcard was carefully designed to appeal to busy, fitness-conscious adults looking for an efficient workout option.

On the front side, the headline “GET IN THE BEST SHAPE OF YOUR LIFE” grabs attention and directly appeals to the reader’s aspirations. Below this, we highlighted Pure Impact’s benefits: helping members build strength, endurance, and agility in a short, high-intensity workout. The layout is structured to be immediately readable and impactful, reflecting the gym’s energetic and no-nonsense approach to fitness.

The reverse side of the postcard features a clear call-to-action: “Come In for Your Free 3-Day Pass and Training Session.” By including essential information like the gym’s address, hours, and contact details, this design prioritizes convenience and accessibility. With a vibrant yet straightforward layout, the postcard directs the reader’s attention seamlessly from benefits to action, encouraging them to visit Pure Impact and try out the facilities.

THE COMPLETION

The final ad for Green Gardens brought together visual appeal and a heartfelt message that resonated with eco-conscious families. By creating an ad that emphasized the unique, family-oriented lifestyle Green Gardens offers, the community was positioned as a welcoming place for families looking to balance sustainability with affordability. The design invited readers to take the next step by visiting the website and registering, setting Green Gardens apart as a go-to choice for families looking for an environmentally friendly, budget-conscious home in a vibrant community.
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